How to conquer international SEO?

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Although many businesses are still catching on to the fact that their websites need to be search engine optimized, it’s important to understand what this entails, and how it can help your company reach new audiences online. One of the most powerful aspects of search engine optimization is its international scope. There are several benefits to doing so. However, there are also some challenges as well.

Are searchers in different countries really different?

The quick answer is yes – searchers in different countries really are different, which presents both opportunities and challenges for businesses trying to reach them. To understand why, we need to take a closer look at how search engines work.

 

Different search engines have different market shares across the world. Google dominates most of the English-speaking world, but other languages and cultures have their own favorite. For example, Yahoo! Japan has an 80% share of searches in Japan, while Baidu is China’s top search engine with an 80% share there. But these preferences also vary by country. All of this means that when you do your international SEO strategy, you need to think about which search engine should be your focus.

Why do you need an International SEO strategy?

Search engines are getting better every day at understanding the user’s intent, but they still have a long way to go. This is especially true when it comes to searches with multi-language queries. That’s why an international strategy is essential for any business that wants to rank in multiple countries or serve customers in multiple languages.

 

The benefits of this approach include increased traffic from non-local markets, which can result in new leads, revenue opportunities, and more sales. It gives your company the opportunity to be seen as culturally relevant by audiences all over the world.

Challenges of international positioning

When it comes to global search engine optimization, there are a few challenges you may face that can be difficult to overcome. One challenge is language barriers. Additionally, different countries have different cultural norms and customs. What works in one country might not work in another, so it’s important to be aware of these differences when crafting your international strategy. It also helps to know the topography of the country you’re targeting. You’ll want to make sure any images or videos on your site are appealing to locals as well as tourists. Auckland SEO company and their specialists can help you with all of that to not fail.

Follow-up steps you can take once you set up your online presence in another country

Location

When expanding your business globally, the first step is choosing the right country. There are many factors to consider, such as the size of the market, cultural fit, and whether there are already established competitors. Some countries are easier to rank in than others. At this point, it is also important to choose a national domain that will inspire the trust of new recipients.

Language

When it comes to international SEO, language is undoubtedly second most important factors. After all, if your website and content are in a language that potential customers can’t understand, they’re not going to be able to purchase your products or services. If you do not know the language of the selected country, you need a native speaker or a good copywriter, because an ordinary Google translator is not enough.

 

Non-English speaking regions can be a great opportunity for businesses looking to expand their reach. Not only can you tap into new markets, but you can also get a first mover advantage in these regions.

Audience

As the internet continues to globalize, more and more businesses are looking to expand their reach by optimizing their website for international audiences. You need to know the demographic profile of the country you are interested in. This is especially important in the context of choosing the right keywords and content. Learn as much as possible about the culture and needs of the people of this region.

Marketing channels

To reach a global audience, you need to be strategic about your marketing channels. Here are three channels that work well for expanding your market share internationally: social media, search engine optimization, and blogging.

 

The first thing to do is figure out what works in the local markets you’re targeting. What sites do people in those countries typically visit? What are the popular topics of conversation? Second, learn how to navigate the different cultures on each platform. Social media can vary from country to country based on preferred methods of communication and culture. Finally, have someone native to the country help you strategize ways to use these channels effectively, so they can teach you the best practices of their culture and language.

In conclusion

Whether you’re a small business or a large enterprise, if you’re not thinking about how to promote your content internationally, you’re missing out on a huge opportunity. By understanding both the risks and rewards, you can develop a plan that will help you successfully reach your target audience – no matter where they are in the world. These steps are just a few things to consider when developing your plan for expanding internationally.

Main photo: Štefan Štefančík/unsplash.com

 

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